Why is it that dive centers and instructors give away their instruction? I have seen so many shops throughout Florida advertising SCUBA as cheap as $49.00? Don't you want to make money in business? Not every student is going to come in your door and purchase a complete set of equipment from you. In the old days maybe so. Lack of the internet contributed to a higher loyalty rate than now days. Shoppers can find more deals on line than you can shake a stick at. Hey I like to shop on line like the rest of them. A good open water SCUBA class probably consists of 35-40 hours of training including academics, confined water and open water training. Seems to me that all the effort and finances that got you where you are, able to train and certify new divers should be worth more than $49.00! Anyone agree with this?